Digital Marketing Fundamentals





Duration: 40 Hours



Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online.




  • No experience required

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

  • Pre launch business owners who don’t know where to get started

  • Website owners who are struggling to get traffic and sales

  • Anyone looking to start a pick up highly paid freelancing skills




Develop a digital marketing plan that will address common marketing challenges

Articulate the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media, Marketing Analytics.

Recognize Key Performance Indicators tied to any digital marketing program

Improve Return on Investment for any digital marketing program•Launch a new, or evolve an existing, career path in Digital Marketing

Course Structure

* We provide more focus on hands-on in our technical courses (typically 80% hands-on/20% theory)
* Students get the capability to apply the material they learn to real-world problems

Materials Provided

* PDF of slides and hands-on exercises
* Access to instance with lab environment

Software Requirements

* Any current internet browser

Hardware Requirements

* Processor: 1.2 GHz
* RAM: 512 MB
* Disk space: 1 GB
* Network Connection with low latency (<250ms) to Internet


Daywise Course outline

Course Topics


  1. WordPress. Build a world-class website in 1 hour without any coding.

  2. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.

  3. Copywriting. Write sales pages that make the cash register ring!


  1. SEO (Search Engine Optimisation). Get free traffic to your website with SEO.

  2. YouTube Marketing. Drive traffic & sales with simple “how to” videos.

  3. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).

  4. Linkedin Marketing. Go viral on Linkedin and 400x your connections.


  5. Google Adwords. Avoid common mistakes and set up profitable campaigns first time.

  6. Facebook Ads. Make money with Facebook Ads without spending a fortune.

  7. Google Analytics. Improve your marketing with Google Analytics data.

Course Outline

Detailed Course Outline

Module 1: Fundamentals of Digital Marketing

  • Digital Marketing processes

  • Increasing brand visibility

  • Driving traffic

  • Creating ways and means for effective engagement

  • Converting leads into customers and retaining them

  • Digital marketing performance measurement

Module 2: Building Digital Marketing platforms (Websites)

  • Understanding the World Wide Web, digital technology and internet

  • Designing and developing websites

  • Advanced training: Web servers, web hosting, domain names, URLs, CMS, web pages, content creation, SEO

Module 3: SEO

  • Basics Of SEO: search engine, SERP, keywords, traffic, keyword planner

  • Ways and processes in On-page optimization

  • Ways and processes Off-page optimization

  • Using Local SEO for digital marketing

  • Monitoring and measuring SEO efforts

Module 4: Google AdWords


  • Understanding inorganic search results

  • AdWords account and algorithms

  • Types of AdWords campaigns

  • AdWords campaign strategies

  • Ad keywords and bidding methods

  • Creating ad campaigns

  • CTR rates

  • Monitoring and measuring ad campaigns: conversion rates

  • Remarketing


Module 5: Google Analytics


  • Advanced training in using Google Analytics


Module 6: Social Media Marketing


  • Facebook Marketing

  • Twitter Marketing

  • YouTube Marketing

  • LinkedIn Marketing


Module 7: Email Marketing

  • Understanding Email marketing

  • Bulk Emails and Opt-in Emails

  • Sign-up lists and auto responders

  • Email marketing softwares

  • Email testing

  • Monitoring and measuring Email marketing performance


Module 8: Mobile Marketing

  • Fundamentals and essentials of mobile marketing

  • Creating responsive websites that aid mobile marketing

  • Content marketing on mobile

  • SMS marketing

  • Mobile advertising: targeting on apps, location targeting and search engine targeting

  • The world of Mobile apps: design, development and deployment (Android and iOS)


Module 9: Online Advertising

  • Types of online advertising: display, banner, rich media, pop up and pop under

  • Different platforms of online advertising

  • Uses of in-text, in-page, in-image, in-video ads

  • Creating banner ads and other rich media ads

  • Measuring online advertising performance

Module 10: Lead Generation

  • The importance of lead generation for business

  • Developing lead generation strategies

  • Understanding lead funnel

  • Landing pages, thank you pages: what and how to create

  • How to convert leads into sales

Module 11: Content Marketing

  • Understanding the essentials of content marketing

  • Types of digital marketing content and how to write them: blog posts, thought leadership articles, case studies, E-books, whitepapers, webinars, infographics, How-to guides etc.

  • Keyword usage and placement

  • Developing content that is search engine optimized and social media ready

  • How to promote individual pieces of content to increase traffic

  • Repurposing content

Module 12: Affiliate Marketing

  • Affiliate marketing overview: 3 As of affiliate marketing

  • How Affiliate Marketing works: what it takes to be an affiliate marketer

  • How to use affiliate marketing for making money

  • Getting approved as an affiliate marketer

  • Top affiliate networks in the world

Module 13: e-commerce marketing

  • Understanding e-commerce: learning how to use the internet for your business

  • SEO for e-commerce websites

  • Tips, tricks and techniques for effective e-commerce marketing

  • Developing an awesome strategy e-commerce business marketing

  • Leveraging social media for e-commerce marketing

  • Affiliate marketing in e-commerce

Module 14: Learning about AdSense

  • Learning what AdSense is and how it works

  • Learning how to create an AdSense account and how to use it

  • Placing ads in blogs

Module 15: Blogging

  • Understanding what a blog is

  • Business benefits of a blog

  • How to create a blog

  • Writing content for the blogs: style and structure

  • Types of blog content: text post, video blog post, infographics,

  • Driving traffic through blogs

  • SEO for blogs

  • Promoting blogs

  • Managing blogs: comments, followers, social plug ins, RSS feeds etc




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