DIGITAL MARKETING COURSE CONTENT:
Duration: 40 Hours
Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online.
No experience required
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Pre launch business owners who don’t know where to get started
Website owners who are struggling to get traffic and sales
Anyone looking to start a pick up highly paid freelancing skills
Develop a digital marketing plan that will address common marketing challenges
Articulate the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media, Marketing Analytics.
Recognize Key Performance Indicators tied to any digital marketing program
Improve Return on Investment for any digital marketing program•Launch a new, or evolve an existing, career path in Digital Marketing
* We provide more focus on hands-on in our technical courses (typically 80% hands-on/20% theory)
* Students get the capability to apply the material they learn to real-world problems
* PDF of slides and hands-on exercises
* Access to instance with lab environment
* Any current internet browser
* Processor: 1.2 GHz
* RAM: 512 MB
* Disk space: 1 GB
* Network Connection with low latency (<250ms) to Internet
Daywise Course outline
WordPress. Build a world-class website in 1 hour without any coding.
Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
Copywriting. Write sales pages that make the cash register ring!
SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
YouTube Marketing. Drive traffic & sales with simple “how to” videos.
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
Linkedin Marketing. Go viral on Linkedin and 400x your connections.
Google Adwords. Avoid common mistakes and set up profitable campaigns first time.
Facebook Ads. Make money with Facebook Ads without spending a fortune.
Google Analytics. Improve your marketing with Google Analytics data.
Detailed Course Outline
Module 1: Fundamentals of Digital Marketing
Digital Marketing processes
Increasing brand visibility
Creating ways and means for effective engagement
Converting leads into customers and retaining them
Digital marketing performance measurement
Module 2: Building Digital Marketing platforms (Websites)
Understanding the World Wide Web, digital technology and internet
Designing and developing websites
Advanced training: Web servers, web hosting, domain names, URLs, CMS, web pages, content creation, SEO
Module 3: SEO
Basics Of SEO: search engine, SERP, keywords, traffic, keyword planner
Ways and processes in On-page optimization
Ways and processes Off-page optimization
Using Local SEO for digital marketing
Monitoring and measuring SEO efforts
Module 4: Google AdWords
Understanding inorganic search results
AdWords account and algorithms
Types of AdWords campaigns
AdWords campaign strategies
Ad keywords and bidding methods
Creating ad campaigns
Monitoring and measuring ad campaigns: conversion rates
Module 5: Google Analytics
Advanced training in using Google Analytics
Module 6: Social Media Marketing
Module 7: Email Marketing
Understanding Email marketing
Bulk Emails and Opt-in Emails
Sign-up lists and auto responders
Email marketing softwares
Monitoring and measuring Email marketing performance
Module 8: Mobile Marketing
Fundamentals and essentials of mobile marketing
Creating responsive websites that aid mobile marketing
Content marketing on mobile
Mobile advertising: targeting on apps, location targeting and search engine targeting
The world of Mobile apps: design, development and deployment (Android and iOS)
Module 9: Online Advertising
Types of online advertising: display, banner, rich media, pop up and pop under
Different platforms of online advertising
Uses of in-text, in-page, in-image, in-video ads
Creating banner ads and other rich media ads
Measuring online advertising performance
Module 10: Lead Generation
The importance of lead generation for business
Developing lead generation strategies
Understanding lead funnel
Landing pages, thank you pages: what and how to create
How to convert leads into sales
Module 11: Content Marketing
Understanding the essentials of content marketing
Types of digital marketing content and how to write them: blog posts, thought leadership articles, case studies, E-books, whitepapers, webinars, infographics, How-to guides etc.
Keyword usage and placement
Developing content that is search engine optimized and social media ready
How to promote individual pieces of content to increase traffic
Module 12: Affiliate Marketing
Affiliate marketing overview: 3 As of affiliate marketing
How Affiliate Marketing works: what it takes to be an affiliate marketer
How to use affiliate marketing for making money
Getting approved as an affiliate marketer
Top affiliate networks in the world
Module 13: e-commerce marketing
Understanding e-commerce: learning how to use the internet for your business
SEO for e-commerce websites
Tips, tricks and techniques for effective e-commerce marketing
Developing an awesome strategy e-commerce business marketing
Leveraging social media for e-commerce marketing
Affiliate marketing in e-commerce
Module 14: Learning about AdSense
Learning what AdSense is and how it works
Learning how to create an AdSense account and how to use it
Placing ads in blogs
Module 15: Blogging
Understanding what a blog is
Business benefits of a blog
How to create a blog
Writing content for the blogs: style and structure
Types of blog content: text post, video blog post, infographics,
Driving traffic through blogs
SEO for blogs
Managing blogs: comments, followers, social plug ins, RSS feeds etc