Search Engine Optimisation (SEO)
=====
—–
* Course Id : DIGM-SEON
* Duration : 32 Hours
Overview
—–
* This course teaches you how to optimize website content for the best possible search engine ranking
* Concepts behind Google search and other search engine algorithms are covered
* The course is designed to give you practical, real-world skills for a career in digital marketing or online content development
* On-page and Off-page optimization are included in SEO, with a focus on optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies
Pre-Requisites
—–
* No experience required
* Pre-launch business just starting with an online presence
* Website owners struggling to get traffic and sales
Training Objectives
—–
All participants learn:
* Importance of content in SEO
* SEO best practices
* How to improve website ranking
* A/B testing to get the best results
* Link building for off-page optimization
* Using social media, blogs, and forums for greater success
* Deploying user-generated content and reviews
* Various tools, platforms, and techniques
* How Google bots work and how to benefit from them
Course Structure
—–
* We provide more focus on hands-on in our technical courses (typically 80% hands-on/20% theory)
* Students get the capability to apply the material they learn to real-world problems
Materials Provided
—–
* PDF of slides and hands-on exercises
* Access to instance with lab environment
Software Requirements
—–
* Any current internet browser
Hardware Requirements
—–
* Processor: 1.2 GHz
* RAM: 512 MB
* Disk space: 1 GB
* Network Connection with low latency (<250ms) to Internet
## Daywise Course Outline
—–
## Day 1
—
* Unit 1 : Introducing SEO
* Unit 2 : Important Google SEO Algorithm Updates
* Unit 3 : On-Page Optimization (Onsite)
## Day 2
—
* Unit 4 : Basics of Google Search Console
* Unit 5 : Google Analytics
* Unit 6 : Website Analysis
## Day 3
—
* Unit 7 : Local SEO
* Unit 8 : Content Optimization
* Unit 9 : URL Optimization
## Day 4
—
* Unit 10 : Off Page SEO
* Unit 11 : Off Page SEO Contd..
* Unit 12 : Dynamic Website SEO
## Detailed Course Outline
—–
Unit 1 : Introducing SEO
—
* What is SEO
* History
* Evolution of SEO
Unit 2 : Important Google SEO Algorithm Updates
—
* Panda
* Penguin
* Hummingbird
* Pigeon
* Mobile
* RankBrain
* Possum
* Fred
Unit 3 : On-Page Optimization (Onsite)
—
* Basics of Website Designing and Development
* Essentials of Good website designing
* HTML Basics for SEO
* Usability and User Experience in Website
* Onsite Optimization Basics
* Importance of Domain Names and Value
* Title Tag Optimization
* Keywords
* Keyword Density Analysis
* Keywords Research in Various Search Engines
* Meta Tags
* Meta Tags Optimization
* Headers Optimization
Unit 4 : Basics of Google Search Console
—
* Identify your highest-traffic pages
* Identify your highest-CTR queries
* Find your average CTR
* Monitor your CTR over time
* Monitor your impressions over time
* Monitor your average position over time
* Identify ranking increases and decreases
* Identify your highest-traffic queries
Unit 5 : Google Analytics
—
* Why digital analytics?
* How Google Analytics works
* Google Analytics setup
* How to set up views with filters
* The Google Analytics Interface
* Navigating Google Analytics
* Understanding overview reports
* Understanding full reports
* How to share reports
* How to set up dashboards and shortcuts
* Run Reports
Unit 6 : Website Analysis
—
* Analysis Tools
* Site Audit
* Site Documentation
Unit 7 : Local SEO
—
Local marketing of websites depending on locations
Local Business Listing(LocalSEO)
Yahoo Feed Submission
Keywords Research and Analysis
SWOT Analysis of Website
Target segmentation
Keyword Research
Competitor Analysis
Finding Right Appropriate Keywords
Unit 8 : Content Optimization
—
* SEO Content Writing
* Optimizing SEO content
* Page Speed Optimization Tool
* Anchor Links Optimization
* Internal Link Strategy
* Iframes / Frames effects on SEO
* Header and footer
* Header optimization
Unit 9 : URL Optimization
—
Creating an HTML and XML sitemaps
URL Rewriting Techniques
Canonical /404 Implementation
Creating Robots file
Creating sitemaps
Image tag optimization
webmaster tools
Unit 10 : Off Page SEO
—
Introduction to Off site Optimization
BlackHat / WhiteHat / GreyHat SEO
Link Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Blogs for SEO
Free Classifieds
Unit 11 : Off Page SEO Contd..
—
Forums
Forum Signatures and Commenting
Press Release Submission
Video optimization
Social Bookmarking
Submission to search engines
Blog Commenting
Article Submissions
Video Submissions
Social Media Optimization Techniques(Basics)
RSS Feeds Submissions
Unit 12 : Dynamic Website SEO
—
Difference between Dynamic and Static Sites
SEO for WordPress
SEO for Joomla
SEO for BlogSpot
How to optimize the Flash Website